Tourism Stakeholders Storm Gambia for ATA Congress

As the Africa Travel Association's (ATA) 35th Annual World Congress holds in Gambia next week, stakeholders across the tourism spectrum in the West African country are gearing up for ATA's hallmark event.

More than 200 tourism and travel professionals from around the world are expected to attend the four_day event, which will be held at the Sheraton Hotel Resort and Spa in Gambia.

According to Alieu Secka, Chair of the Gambia Hotel Association (GHA) and head of the Congress Host Committee, "Gambian tourism stakeholders are thrilled by this opportunity to share with the participants the legendary Gambian hospitality, which has evolved and been refined over the years."

The congress will engage international delegates in discussions on a broad range of industry topics, such as marketing and branding, niche markets and emerging trends, African Diaspora travel to Africa, hotel standards, responsible tourism, sustainable travel, and hospitality education.